Primary Media Gives Back: Supporting North Texas Nonprofits Free Advertising for Charitable Organizations

Each quarter, Primary Media proudly grants a premium advertising package valued at over $100,000 to a deserving charitable or nonprofit organization. This initiative is part of our mission to give back to the North Texas communities that have supported us since our founding in the early 1990s.

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Our Commitment to the Community
From our roots as a small startup in Dallas to becoming a leader in outdoor advertising across North Texas, we remain dedicated to supporting causes that make a difference. With 500+ billboard panels & digital screens, we have the power to amplify the voices of nonprofits that work tirelessly to serve Texans.

How It Works
Each quarter, Primary Media selects one nonprofit or charitable organization to receive:
✅ A fully funded billboard campaign across North Texas
✅ Creative design assistance (if needed)
✅ High-visibility placements on digital and or static billboards
✅ Social media promotion to boost awareness
This advertising support helps nonprofits reach donors, volunteers, and those who need their services the most.

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Previous Beneficiaries
Over the years, we’ve had the privilege of supporting incredible North Texas organizations, including:
•    The Winston School – Serving bright kids who learn differently
•    Hugs – Providing valuable training and fair-wage jobs for adults with intellectual and developmental disabilities.
•    The search for Christina Morris – Christina Morris, a 23-year-old woman from Plano, Texas, went missing on August 30, 2014, after being last seen walking into a parking garage at The Shops at Legacy with an acquaintance, Enrique Arochi. Surveillance footage captured them together, but she was never seen again.  In 2016, Arochi was convicted of aggravated kidnapping and sentenced to life in prison. Nearly four years later, in March 2018, Christina’s remains were discovered in a rural area in Anna, Texas, finally bringing closure to her family.

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Nominate a Charity
We encourage community members to nominate a nonprofit for this opportunity! Whether you work for a charity or simply know an organization doing incredible work, we want to hear about it.
Eligibility Criteria:

✅ Must be a registered nonprofit or charitable organization
✅ Serves communities in North Texas
✅ Demonstrates a clear need for advertising support